Feb 19, 2013: Irrfan Khan would be the new face of Dabur’s new toothpaste Dabur Babool Salt. Dabur India on Monday came out with its new Babool Salt toothpaste Dabur Super Babool which is also called Salt Power Toothpaste. The company also roped in Irrfan Khan, the versatile actor who has presence in both Bollywood and Hollywood as the brand ambassador. The company plans to have a 360 degree marketing campaign for Dabur Super Babool with salt power which will be available in three SKUs i.e. 40gm, 100 gm and 200 gm.
The 40 gm toothpaste will be on offer at an inaugural price of Rs.10 and 100 gm toothpaste which is priced at Rs.28 and 200 gm toothpaste which is priced at Rs.44 will also come with a free toothbrush. Dabur India Ltd. in this new toothpaste has brought together two natural ingredients salt and Babool extracts after a lot of research and development. This formulation is said to give the consumers the best in dental care.