7th August 2013: Kansai Nerolac released its new TVC for its brand Nerolac Excel featuring its brand ambassador Shah Rukh Khan. The new Nerolac TVC which shows historic locales of Jodhpur to the beautiful locations of Kerala highlights the weather defense formula of Nerolac Excel. The ad shows how Nerolac Excel can help fight extreme weather conditions like humidity, heat and rainfall. The uniqueness of this ad which is being shown across all the national channels is that it is the first time that Shah Rukh Khan has lend his voice for an advertisement in Malayalam.
Speaking about the launch of new TVC of Kansai Nerolac, Sukhpreet Singh, V.P Marketing & Sales (Decorative), Kansai Nerolac Paints Ltd. said, “The film follows a realistic approach capturing the expression and reaction of the locals on witnessing the gigantic umbrella which is aesthetically interwoven with the scenic rustic beauty of the locations. Our association with SRK has grown stronger over the years with him lending his persona to the brand.”
The advertisement which has good visuals and a melodious audio shows a gigantic 50 feet umbrella being ferried on a boat across the rivers panning Johdhpur and Kerala and curious onlookers looking at it. The ad ends with a statement by an onlooker who happens to be Shah Rukh Khan that ‘Homes that are not painted with Nerolac Excel will need some other kind of weather protection and for Nerolac Excel homes; the paint takes care of everything’. Nerolac as part of unveiling its new TVC has also tied up with the movie Chennai Express which stars Shah Rukh Khan and releases on 9th August.
Watch the new ad here
[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=f6RA3VLC2Ns[/youtube]