Kellog India launching localized cornflakes

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Oct 19, 2012: Kellog India is planning to launch their products in local Indian flavour. It may be recalled that their localization effort 10 years back introducing coconut and elaichi version of cornflakes didnt go well with the Indian consumers. This time they are trying out variants of Oats like Pudina, tomato and garam masala trying to compete their Quakr Oats from PepsiCo.