Marketing is an art and to be successful, it demands the right mix of marketing elements. There needs to be a proper mix of the right product, price, place and promotion. There are numerous things businesses have got to follow to get the mix right. Marketing without proper planning or wrong marketing techniques will just land the business in trouble. So it is important to analyze the business techniques, chart a plan and include the right mix.
To get the mix right, business must follow simple things. The features of the product must be proper, for example- the product must look well and give better utility. The price of the product must be right; consumers must buy the product in bulk to get better profits. It is the duty of the owner to check whether the goods arrive in right place, at the right time. It is also to be noted that the goods arrive in good condition at the point of operation. The target groups must be aware of the existence of such a product. Promotion of the product is important to get proper sales. Successful promotion of a product is certainly going to help the firm spread costs at a larger output.
Know the right marketing mix here.