November 2025: Turning the page on an exciting new chapter, Who Said So officially launches as a refreshed identity under the leadership of Komal Rukhana, former founder of Mint+Milk PR and BW 40 Under 40 honoree.
Built on the philosophy of questioning the expected, Who Said So is a next-generation PR and marketing agency that blends curiosity, creativity, and clarity to craft communication that feels relevant and real.
“At Who Said So, we’re reimagining what PR and marketing can look like today,” says Komal Rukhana, Founder and Strategist-in-Chief. “We believe in strategies built on insight, not guesswork; stories that live beyond campaigns; and connections that are meaningful, not mass.”
The agency continues to partner with a strong portfolio of brands, including D’Décor, Kalki Fashion, Naagin, MeeMee’s, and celebrity fitness expert Namrata Purohit, among others, with plans to expand its creative footprint in the coming year.
Rooted in a belief that communication shouldn’t be cookie-cutter or formulaic, Who Said So sets out to challenge industry conventions and create standout brand narratives that move culture and conversation forward.
Who Said So is more than an identity – it’s a mindset that inspires brands to think differently, communicate boldly, and stay real.
