Kurkure and Lay’s have released two promotions ahead of the coming festive season. The campaigns support a programme that Airtel gives all its prepaid customers a special digital experience. In the festive season, with the purchase of Lay’s, Kurkure, Uncle Chipps and Doritos packs, each customer will get up to 2 GB of Airtel Info.
Promoting the initiative was launched the unique TVCs featuring brand ambassador Akshay Kumar from Kurkure and brand ambassador Ranbir Kapoor from Lay’s.
The video opens with Kapoor getting his friend’s video call. The friend says he is tired of eating khichdi, and he wants to read Ranbir’s biryani recipe. Ranbir immediately asks his friend to write the recipe down and begins by saying “Sabse pehle, ek packet Lay’s le” the friend is surprised and says “Biryani mein Lay’s?” Ranbir then informs his friend that with any pack of lay’s, one can get free data all he’d have to do visit the site online and check for the recipe.
Chief Marketing Officer of Bharti Airtel, Shashwat Sharma said: “We at Airtel are concerned with providing the best network experience to the customers. We are happy to work with PepsiCo India to have all of their users enjoy our award-winning 4G network services. This also gives us the chance to reward our loyal customers with free data and open a world of Airtel Thank digital opportunities when they order their favourite snack kit.
Dilen Gandhi, Senior Director and Head of Category – Foods, PepsiCo India, sharing his thoughts on the initiative said, “The ‘new normal’ has catapulted people into a more digital environment than ever before. At PepsiCo India, we track emerging global patterns and establish complementary strategies as part of our global first strategy. Our findings have shown us that customers appreciate our products and search for comfort when working at home and watching the video. Therefore, the new project with Airtel is ideally suited to better complement customer in-home experience. With the advent of the holiday season, the campaign also underlines the importance of keeping in touch with family and friends.