Feb 16, 2013: LG Electronics has initiated a new global online campaign called ‘LG’s Life’s Good’ so as to engage and interact with its customers. The campaign targeting at the youth invites LG customers to create a personalized music video which features their names and pictures and share about their experiences with LG. The participants need to showcase through the video the inner world with LG. Through this campaign of LG’s Life’s Good, LG is communicating happiness and cheerfulness to the people. The company is aiming at sharing happiness and the best way to share happiness is nowadays through the online mode.
LG’s campaign is targeted globally and is said to cover 40 countries by the end of this year. In a very short span of its launch, the campaign has caught the attention of the people around the globe and has many awards like Mobile of the Day award. This new initiative of LG focuses on a very simple philosophy that Life’s good with LG.