Permission marketing is a old marketing concept but popularized by Seth Godin, the famous marketing blogger. Th concept of permission marketing is simple. Here marketers seek permission from their prospective customer before entering the next step of selling the product. Permission marketing is mostly practiced by online marketers and some direct marketers who send catalog to prospective customers.
Permission marketing requires the customer to give a consent to the marketers to send them the promotional message. According to marketers, permission marketing can be considered to be one of the most effective way of marketing as the offers and promotional message are send to the customers only if they are interested in the product. Seeking permission form the customer to market to them creates a mutually beneficial relationship between marketer and consumer.