[Marketing Concepts]Concentrated Marketing

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Concentrated marketing refers to marketing strategy, where by a business concentrates on one particular segment of the market. Here the firm tries to develop a product that satisfies the needs of a particular group of customers (target group). This low cost marketing strategy is a good option for small or new businesses. The main challenge in this marketing strategy is the selection of correct market segment. Also it is essential for a firm to do a better job than competitors in several areas.

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