When asked about branding people usually talks about products and services. But there is also something else known as employer branding. Employer branding is the strategy adopted by companies to brand themselves as best employer.
Employer branding is the new trend followed by the companies to attract and retain talent with them. Recently, employer has started branding themselves as the best place to work to attract superior talents. The term was first coined in 1990 by Simon Barrow, chairman of People in Business and Tim Ambler, Senior fellow of London Business School. According to the experts, a company having a strong employer brand can reduce cost of employee acquisition, improve employee relations and also helps to retain their employees.