Gamification marketing is a new interesting marketing approach developed by the brands to keep their online consumers engaged. It is the application of gaming experience on to a marketing activity to make it more fun-filled and engaging for the consumers. Gamification helps to get the customer participation in even the so called boring marketing activities like completing a survey, reading a website or product catalog etc.
Brands are increasingly using the services of games like Farmville to create the brand awareness and loyalty among the online consumers. Like other contents,social games are a way to connect and interact with customers. According to marketing experts, gamification marketing is much more powerful than any other marketing tool to connect with consumers because it entertains and rewards consumers and it helps the brands to deliver user experience.