Bengaluru, January 25, 2023: Meesho, India’s only true e-commerce marketplace, is commemorating the country’s 74th Republic Day with a special campaign capturing India’s cultural diversity and how it can be a force multiplier in unlocking opportunities. From Kashmir to Kerala and Gujarat to Arunachal Pradesh, every corner of this vibrant, diverse country presents opportunities waiting to be tapped.
The campaign is an immersive journey of pride that starts in our capital and goes across the length and breadth of the country, showcasing India as “The New Land of Opportunity”. Created and conceptualized by Hybrid, the campaign will feature delightful animations by popular artists and illustrators such as Ankur Chaudhry, Khushboo Yadav,Rucha Pagar and Raksha Mehta.
Speaking about the initiative, Nilesh Gupta, Senior Director, Growth at Meesho said, “Over the last 7 years, Meesho has built a truly democratic marketplace that’s helping millions of new-to-ecommerce users and sellers come online from metros and tier 2+ regions such as Pune, Lucknow, Kanpur, Raipur, Kolhapur, Gorakhpur, Dehradun, Kasaragod, Mumbai and Kottakkal. Driven by a ‘user-first’ mindset, Meesho aims to reimagine the e-commerce experience for Indians. Through its celebration of the myriad and rich opportunities that lie in our nation, this campaign pays a fitting tribute to the Preamble of our Constitution that promises equality of opportunity for all.”
Omkar Joshi, Founder & CCO at Hybrid, added, “Meesho has been that hyper-successful Indian brand that has inspired all of us to look inwards rather than outwards for deep business growth. Whether it’s small businesses, technology, industry or academia, India is emerging as the ‘new land of opportunity’. We’re extremely proud to partner with Meesho and bring our idea to life which will surely make every Indian proud. ”
The video, which highlights unique aspects of India on a map, delivers an immersive experience using quirky animations and attractive visuals. The bright colors, seamless animation style and catchy folk music promise to give viewers a feeling of pride and joy in our vibrant democracy.