Micromax has been in the news through rumors for the launch of a Cyanogen OS based smartphone and as claimed the vendor announced the new Yu brand of smartphones on Tuesday. Focused on the rapidly growing market segment flooded with tech enthusiasts, the Micromax subsidiary, Yu Televenture has collaborated with Cyanogen to provide a customized experience to the end users.
The first Yu smartphone based on the Cyanogen OS will be released in December, but Micromax has not revealed the exact pricing and specifications of the smartphone. However, it is claimed that the brand will be engaging directly with the end users with bootloader access that will help them come up with software upgrades that they desire on their phones.
Cyanogen OS that is based on Android is well known for providing a richer user experience with software enhancements that can optimize the performance, security, customization and privacy features on the mobile devices. There will be a forum created for the users to come up with their ideas and those will be incorporated in the software updates that will be rolled out every fortnight.
Besides smartphones, the Yu brand is interested in brining other smart devices as well to the Indian market, but the details regarding them were not divulged. Furthermore, the brand is in talks with e-commerce players in the country to sell their offerings online.
Regarding the launch of Yu brand of smartphones based on Cyanogen OS, Micromax Co-Founder Rahul Sharma claimed that the lineup will definitely be a game changer inIndiaand in the global market as well. Yu is predicted to build an ecosystem of connected devices and offer a customized experience to users. It is believed that Cyanogen is the right partner that will help Yu in delivering a differentiated experience in the mobile ecosystem.
Also, Kirt McMaster, CEO of Cyanogen, said that they are excited about the partnership with Micromax and that both the firms share a common vision regarding powerful user-focused mobile experience. He added that Micromax and Cyanogen will lead to revolution and that they are planning to lineup numerous awesome innovations from this collaboration in future.