NDTV ends marketing alliance with Star

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Nov 5, 2012: The twenty months relationship of NDTV and Star India is coming to an end. NDTV had outsourced its entire sales and marketing operations to Star India. Star has now turned away the focus from the news and media segment in India having exited from their alliance with Ananda Bazar Patrika too. Now NDTV will have its own sales and marketing team.  Star India was also responsible for commercial back-office operations in NDTV like traffic management, program scheduling, billing and collections.

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