Nestle’s Maggi makes way to India Research Centre of the Harvard Business School

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For the past few months, it has been quite a tough time for Nestle’s Maggi noodles in India. It was dragged to the court, imposed a ban for the alleged use of excessive lead and mass burning in cement kilns. Though Maggi faced this misfortune for quite sometime, the ban is now lifted and its case is getting deconstructed right now.

Well, the India Research Centre of the Harvard Business School that largely dwells on mistakes that have resulted in product withdrawal will work on a case study on India’s major food recalls.

The deconstruction process is done on a fast-track basis, and it might be over in a month’s time. Precisely, it should take about nine months to wrap up the case study.

The Jaipur Literature Festival and the Dabbawalas of Mumbai were a part of the Harvard Business School (HBS) group’s research. These two were incompetent, and the Maggi case garnered more attention for the exposure of the Indian system to several faults. This caused harsh criticism of the team that is run by the government. Moreover, the judiciary created holes in the way this matter was trailed. Furthermore, Nestle India denied that it was approached for the case study.

Brian Kenny, the Chief Marketing and Communications Officer at Harvard Business School also commented on this matter. He stated that it is their policy and in order to be fair with the companies that work with them, they do not comment on any case study till it is officially published. Also, the product should make its way into the case collection at HBS.

Harvard Business School has approached the prime stakeholders as well as top food companies to know their views on the matter. In the past few months, the food regulators of seven countries such as the U.K., U.S., Australia and Singapore have concluded that the Maggi Noodles from Nestle made in India is safe to consume.

 

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