New labelling norms by health ministry for beverage firms to show the content of caffeine on their labels will cut down the sales of energy drinks in the country. The new norms not only will affect the big cola makers like Coca-Cola and Pepsi but also smaller brands that are into the business of making colas. Industry officials are of the opinion that new norms will have a negative impact on their business.
But, health nutritionist are encouraging the move as they are of the view that it will keep the consumers informed about their caffeine intake. The food authority has declared the upper limit of caffeine as 320 ppm for the beverages firms.