Nissan targets students for brand building

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July 11, 2012:Japanese car manufacturer, Nissan is roping in management students for its brand building activities in the Indian market. Nissan along with Hover Automatic, its local distribution and marketing partner have rolled out  a program named ‘Nissan Students Brand Manager Program’. Recently they shortlisted 19 B-school students as ‘Student Brand Managers’ under this program.

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