India’s leading mobile manufacturer, Nokia occupied the first position in AC Nielsen consumer rankings in the country. Vodafone is the number one cellular services company according to this survey, which was conducted on six lifestyle categories.
This is for the first time that Nielsen has conducted customer rankings for India. The six categories selected for research are mobile handsets, mobile operators, smart phone apps, books international travel preferences and e-tailing (online retail) websites.
Among the mobile manufacturers, Samsung and Blackberry occupied the second and third positions, after Nokia. In case of cellular service operators, second and third positions are attained by Airtel and Idea respectively. Quality (products), good customer service, service positioning and data services are the factors that pushed these brands to the top positions.
Popularity and customer preferences are the basic attributes considered for Nielsen’s survey. The survey was conducted covering major cities like Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad and Pune. Around 6,000 people participated in the survey for mobile handset and mobile operator rankings, 1,000 for e-tailing and 2,500 for international travel destinations.
Online retailer Flipkart and WhatsApp messenger for smartphones also shared top most positions in Nielsen consumer rankings. E-bay, Homeshop18 and Snapdeal (deal-based site) are other e-tailing sites with more than thousands of online shoppers. Other winners of smartphone apps category are Facebook, Newshunt (news aggregator app), Youtube and Tubemate.
Books of local authors like Amish Tripathi’s ‘The Immortals of Meluha’ and the sequel ‘The Secret of the Nagas’ also figure in the top ten rankings in the Fiction Books category. Among non-fiction books, S Hussain Zaidi’s ‘From Dongri to Dubai: Six Decades of the Mumbai Mafia’ occupied the top most position. ‘Diary of a Wimpy Kid’ series is the topper in children’s category with a ranking of 8 out of 10.
International travel destinations are another category included under the survey. Singapore, US and Nepal corned the first three positions in this category with more than thousands of business and leisure travelers traveling to these destinations during last year.