Dec 7, 2012: KamaSutra brand which was earlier known as a premium condom brand and also associated with Deodorants will now be associated with energy drinks as well. Raymonds the promoters of KamaSutra announced the foray of Brand KamSutra in the energy drinks market which has seen the highest value growth of 41% according to Euromonitor International.
The caffeinated beverage will be available in two flavours i.e. X-Fruit and X-Berry. KamSutra brand which is jointly owned by Raymonds nd J.K. Ansell looks to get into categories which is associated with power and potency and will taken on brands like RedBull, Gatorade and Horsepower.
