Online fashion portal launches ‘Tension Kyun Lete Ho Yaar’ music video


May 13, 2014: The online fashion portal has launched a new music video titled ‘Tension Kyun Lete ho Yaar’ featuring Bollywood actor and director Farhan Akhtar. The video which has been launched on YouTube and DTH service providers is available on Yepme’s website as well. According to Yepme, the video which is targeted towards style conscious men and women in the age group of 20 to 29 years will be used for promotional purposes and would be launched on television and radio shortly.

Vivek Gaur, CEO,, was quoted as saying that, “We are very excited to launch this music video. The video is one of its kinds in terms of use of special effects and transitions – and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to build a connect with today’s youth and we are confident that the song and visuals will make way to the heart and minds of everyone”

The company also believes that since Farhan Akhtar happens to be a youth icon and a person who is multi talented this promotional video will be able to strike the right chord with the audience. The video shows Farhan Akhtar going through a regular day which has ups and down in an upbeat way. A range of offerings from the brand is being showcased in the video.

YepMe anthem video with Farhan Akhtar

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