Online sale of luxury products increases

827 introduced the collection of Anju Modi inspired by the Bollywood flick Bajirao Mastani. The collections are priced between Rs 80,000 and Rs 3 lakh and the pieces are inspired by the Persian culture. This is an exclusive partnership between and the designer, and the former expects a ten fold increase in the designer wear sales. This expectation is reasonable as the ensembles of Deepika Padukone have become frenzy after the release of the movie.

Amit Maheshwari, the Chief Executive stated that the festivities and New Year gala has increased the sales of the designer wear category by three times in the last quarter as compared to the previous one. The sales of products that are priced over 1 lakh have increased eight folds. He stated that it makes a huge sense as the designers can showcase their offerings to a larger audience. Also, there are minimal marketing costs and greater accessibility.

The luxury consumers are gradually testing the online waters and their purchases range from booking yachts or private jets and gifting bespoke Loccitane spa experiences to their dear ones. The boom in ecommerce companies such as Jetsetgo, Zokudo and Labelcentric are focusing on online purchasers by selling products and experiences that are expensive.

JetSetGo, the online marketplace for private jets of Kanika Tekriwal has received funding from YouWeCan Ventures of Yuvraj Singh and it is processing ten charter queries and a charger flight per day.

Label Centric of Chitra Goenka launched three months back sells pre-owned luxury goods by the brands such as Gucci, Dior, Louis Vuitton, and Chanel with almost 80 percent discount.

Zokudo is different as it was set up with the goal to e-gift premium products and experiences. The luxury customers can shop for vouchers for their products and experiences that can be sent to their loved ones via SMS or email. The portal has discovered that is nearly 70 percent of HNIs that are open to the online platform and 68 percent of them are buying gifts online.




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