Online Shopping of Luxury Fashion Brands Rising Steeply


The e-commerce portals have constantly tried to meet the demands of consumers who prefer premium brands. The online shopping firms are bringing exclusive luxury brands to the Indian consumers in order to provide them with luxurious fashion fixes.

The fashion enthusiasts and brand conscious consumers can purchase collections from the high-end designers from across the world with a single click of the mouse. Some of the designers are Bottega Veneta, DKNY, Emilio Pucci, Gucci, Versace, Burberry and Valentino.

The products from the global designers as motioned above are available from luxury portals including Exclusively, Elitify, GenesisLuxury, Darveys and a few others. Such portals are providing a distinct platform for the fashionistas to select from a wide variety of offerings from top notch brands. The ordered products will reach their doorstep making their purchase even more convenient.

The members-only portal,’s owner Nakul Bajaj claims that he started the portal to revolutionize the outlook towards premium brands and luxury fashion shopping in the country. Such portals let people to share their opinions and preferences that will further sensitize the fashion shopping, he claimed.

As per an ASSOCHAM KPMG research study, the Indian luxury market has witnessed a healthy growth rate of 30 percent to attain $8.5 billion in 2013 and it is growing at a great pace. The prime reasons for this growth are claimed to be the growing middle class, wealthy people and affluent youngsters and other factors.

Notably, the luxury has a sizeable market share and Darveys has introduced a concept called Wedding Trousseau for those who are to get married soon. This concept provides pre-wedding user-friendly services such as purchasing, packaging and gifting of luxurious wedding must haves.

Regarding this concept, Bajaj adds that the firm is intended in making the special moment memorable for the couples. With this service, one can easily select their preferred luxury designer collections from a wide variety of offerings.

The trend of shopping for dominating fashion is increasing and the shoppers want to choose from the newly launched collections. The websites provide huge discounts on premium brands in comparison to the retail outlets.









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