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SMSes on the decline in US as more Americans start using Whatsapp, iMessage and...

Nov 19, 2012: There is a sharp decline in the number of SMSes send by Americans as more and more people in US have...

Top 10 internet marketing strategies

Internet marketing otherwise known as online marketing is one of the popular marketing strategy adapted by business.This strategy helps in attracting more customers to...

Why Companies are not engaging in Online Content Marketing?

As more of the world gets online, the concept of Online Content Marketing is acquiring much popularity among marketers. Surveys reveal that the viral...

Digital media spending on the rise

Something new always emerges up in the present scenario. The environment keeps changing according to the things that come up.Who knew Mark Zuckemberg's, Facebook...

How Aditya Birla Minacs drives customer service via social media?

In the field of business, customers are the king. Without them business is just indispensable. Marketing and promotion of products is done definitely to...

Social media- A convergence point to engage customers

An interactive platform whereby people from around the globe can participate, discuss and interact has become a converging point for many. Facebook, Twitter, LinkedIn,...

Social media marketing strategies for your brands!!

Today every one of us spend a part of our precious time in social media sites like Facebook,  twitter, foursquare, and so on. Some of us...

Sale on ‘Boards’ with Pinterest!

Has anyone thought beyond FACEBOOK and TWITTER? Or displaying items for sale on a ‘virtual’ board? Yup!! That’s right, we do have something beyond...

What brands should avoid on Facebook?

‘Brand segmentation focuses not on who will buy but on how many will buy?!’ Brands, nowadays, are promoted more through social media, such as Facebook...

[Marketing Concepts]41 Social media metrics

Social media metrics is the measure to track the impact of social media activities of a company. Generally, there is no definite set of...

Expert Views

Smarter Grocery apps during the lockdown

Since March, for major names like Instacart, Shipt, and Walmart, the grocery industry has witnessed tens of millions of grocery app downloads,...

Bajaj Auto records improvement in sales and export

Bajaj Auto, India’s leading manufacturer of two-wheeler and three-wheeler is already starting to see a strong re-growth in demand together both international as well...