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Ice Cream Brands Freeze Advertising in First Quarter of 2020

The ice cream and frozen dessert brands have reduced their advertising in the time of January - March 2020. According to the...

The non-traditional approach of Elon Musk towards Tesla Advertising: Case Study

The shareholders who hold a large portion of Tesla, want Elon Musk to spend money on advertising of the Tesla brand. A major point...

AppsFlyer and Facebook Audience Network Launch First-to-Market Campaign-Level In-App Advertising Measurement

AppsFlyer, the global attribution leader, helps the marketers to grow their business by taking corrective decisions. It helps them by providing comprehensive...

Emerging COVID-19 Trends: Advertising of OTT platforms on television on a rise

The Covid-19 pandemic has resulted in a paradigm shift in consumer behavior in all the sectors. Covid-19 and the subsequent lockdown has...

Adobe Survey reveals how brands should adjust their advertising strategy amidst Covid-19

AWith the lockdown extension due to Covid-19, brands struggle to market their customers and they are really confused about the uncertainty of the situation....

Spotify Ad Studio: Most Effective Tool For Advertising Campaigns

In this unprecedented time, marketers are struggling to find the right advertising channel for communication. Since there is no crowd in public places, there...

Digital OOH firm Ocean Outdoor introduces Touchless Advertising Screens

Digital out of home (DOOH) media owner, Ocean has announced plans to launch touchless advertising screens, powered by Ultraleap, which will transform audience and brand experiences...

Advertising and COVID Pandemic- The way ahead

COVID-19 has stunned the world and sent economies down. It was late-2019 when the infection initially showed up in the Chinese city of Wuhan....

Impact of COVID-19 on mobile marketing and advertising industry

COVID-19 has impacted all sectors in one way or another. Advertising and mobile marketing have also had their fare share of losses. Needless to...

Tenth edition of IPL brings in Rs.1,300 crore advertising revenue for Sony

Come April 5 and India will yet again go frenzy with IPL i.e. the Indian Premier League Cricket matches. In its 10th edition, the...

Expert Views

Flipkart focuses on 2021 overseas listings

As early as 2021, Walmart Inc-controlled Indian e-commerce company Flipkart is planning for an initial overseas public offering that could cost the...
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#ActAgainstAbuse campaign: Femina partners with UN Women against domestic violence

Femina, the Women's English magazine, has collaborated with the country's UN Women and other NGOs to create awareness of domestic violence related...