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TheSmallBigIdea to be the new social media agency for HBO and WB in India

TheSmallBigIdea has been selected as WarnerMedia's new social media agency for HBO and WB, the 2 big giants of English-language film channels in India....

The latest PhonePe ad campaign witnesses social media outrage

Social media boycott has become a new trend among internet users to discuss a wide range of issues, from nepotism to nationalism. Brands...

Media companies ask Apple to reduce Apple Store fee

Most developers feel that the fee for in-app purchases in the Apple store is too high.  Currently, Leading news organizations demand a...

Digital Ad Slowdown For Publishers Down South

According to TAM data from April to July this year, the shift for publishers in the South Indian markets was different from...
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Yatra.com launches ‘Reason to Travel’ digital campaign

Yatra.com launches its latest ‘Reason to Travel’ digital campaign. The campaign involves a contest on social media which gives participants a chance...
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New #HelloDoctor digital campaign by Practo

The appearance of a symptom marks the beginning of every healthcare journey. And a decision has to be made with the coming...

Philips’ digital campaign underlines hair as a tool to express oneself

Philips India's digital campaign underlines how hair is an important extension to express oneself. ‘Style That Speaks for You’ digital campaign by...

How Digital Intelligence plays a role in Marketing

Digital intelligence is the transformation of data into meaningful information with the goal of achieving better decision faster. For most...

Digital marketing trends trigger new waves in the market

The need for the hour is the digital marketing strategy. Whether it's for fashion apparel, food, or home goods, people can harness the...

Storia hands over digital mandate to Gozoop

Gozoop the leading Indian digital agency has acquired the digital marketing mandate of Storia, a Mumbai based beverage brand. The agency...

Expert Views

Flipkart focuses on 2021 overseas listings

As early as 2021, Walmart Inc-controlled Indian e-commerce company Flipkart is planning for an initial overseas public offering that could cost the...
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#ActAgainstAbuse campaign: Femina partners with UN Women against domestic violence

Femina, the Women's English magazine, has collaborated with the country's UN Women and other NGOs to create awareness of domestic violence related...