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Social media drives online shopping in India

The festival season is approaching quickly, and the virtual world is playing a huge role in the shopping industry. The virtual world has progressed...

Honda Lures Young Buyers, Launches Campaigns for Jazz Launch on Social Media

In an attempt to reach out to the potential young buyers, Honda Cars India has come up with campaigning activities on the social media...

Tata Docomo, ITC, Bajaj Electrical and Morphy Richard Get into Social Media Party

On the day of Holi, service provider Tata Docomo posted a tweet of a picture of an animated girl clicking a post-Holi selfie. It...

Telecom firms incline towards Social Media Websites to hire employees

Sept 27, 2014:  Telecom companies have started using the social media websites including Facebook and Twitter as their references on a higher scale besides...

Advertising Ethics: Liquor companies using social media to promote their brands

August 1, 2014: Though direct promotion of liquor and cigarettes is prohibited in India, the companies try to bypass it by mostly using surrogate...

Brazil’s World Cup the biggest social media event on record involving 350 million Facebook...

July 15, 2014: This year’s World Cup which has seen a lot of ups and downs and had its share of controversies will go...

Social Media Trends Set to Make an Impact

There would not be many who are not using social media. The number of consumers using the social media is increasing by day. Many...

CMO Survey on Social Media Marketing

Fuqua school of Business under Duke University has the Chief Marketing Officer (CMO) survey conducted twice a year since 2008. The most recent survey...

IPL Teams start using social media to create right connect: The Rajasthan Royals way

April 8, 2013: Social media is fast becoming a powerful tool for brands across the world to connect to their target groups. Even IPL...

HUL integrates social media and mobile in marketing brands

March 29, 2013: The power of social mobile is growing so big that no company is untouched by this wave. Companies are looking for...

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Volkswagen launches ‘Fits All’ campaign

Volkswagen, the Automotive Brand launched its new TVC in the Indian market for their newest SUV offering, Tiguan Allspace. The #FitsAll campaign...

Learn how your marketing can boost the practice in the video...

A prosperous sector with a large audience, the computer game industry brings to life. As of 2019, the company has produced sales of...