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MakeMyTrip & Goibibo launches video campaign based on safety

After 61 days, domestic travel resumes in India. The Indian travel and tourism industry has come together to make a pledge on...

Scenarios for post-COVID-19 Recovery of OOH

The unprecedented COVID-19 pandemic is unlike anything the world has ever seen before. It has been creating enormous waves of change affecting the economy,...
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#BedTalks: The “most boring” campaign launched by Peps

Conceptualized with Phantom Ideas, this campaign features a series of boring topics with an aim to put people to sleep and improve...

Building a unified source of data for marketing: The constant struggle that Marketers face

Marketers often do not have a holistic view of  the insights, alignment and investments which they have made without a unified record of data.

Spotify Ad Studio: Most Effective Tool For Advertising Campaigns

In this unprecedented time, marketers are struggling to find the right advertising channel for communication. Since there is no crowd in public places, there...

OOH Campaigns in Post-COVID Environment: New Strategies for New Normal

OOH Campaigns in Post-COVID Environment: New Strategies for New Normal For the last few weeks, the brands have paused their...

Panorama: Lotame launches ‘data enrichment solutions’ for marketers, publishers and agencies

Now, buyers and sellers using digital media can use first, second, and third party data in creating and analyzing audience segments across its browsers...
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Safety first!: Ogilvy and Asian Paints ensures safety for their workers on resuming work...

The coronavirus pandemic has immensely affected the rhythm of life around the world especially businesses. When it comes to the painting category,...

#RishtonkaCelebration: Mother Dairy & Wavemaker launch a campaign to celebrate special moments in lockdown

After the accomplishment of its ongoing effort "Maa Ke Haath Ka Khana", Mother Dairy wishes to spread smiles by urging customers to...

5 trends that are shaping consumer behaviour amid COVID- 19: Google Study

Google has released a new report from Google highlights showing the 5 key trends that describe how consumer buying behaviour is changing during these...

Expert Views

Flipkart focuses on 2021 overseas listings

As early as 2021, Walmart Inc-controlled Indian e-commerce company Flipkart is planning for an initial overseas public offering that could cost the...
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#ActAgainstAbuse campaign: Femina partners with UN Women against domestic violence

Femina, the Women's English magazine, has collaborated with the country's UN Women and other NGOs to create awareness of domestic violence related...