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Facebook advertising struggle in India

Facebook which  has got 132 million users in India according to reports is struggling  to sell Facebook advertising in India. According to analysts, Facebook...

Rising trend of native ads in advertising

The marketers are anticipating to provide lesser disruptive advertising experience to the audience who are ready to consume the same by coming up with...

ICC World Cup 2015 Triggers Growth in Digital Advertising

This year, the ICC Cricket World Cup has left he sport lovers to follow the updates via social media, websites and applications dedicated for...

Flipkart Acquires AdIQuity to Strengthen its Advertising Segment

Flipkart has announced the acquisition of mobile ad network AdIQuity for an amount that remains undisclosed. This move has been taken to beef up...

Flipkart looks for diversification, to offer online advertising, brand consulting and sell furniture

Flipkart which has about 30,000 small and medium business sellers on its platform has announced that it would be looking to diversify its range...

Advertising Industry in India Likely to Grow by 9.6 Percent in 2015

The advertising industry is likely to witness a growth rate of nearly halve of 9.6 percent in 2015 valuing it at Rs 40,658 crore...

Advertising Ethics: Liquor companies using social media to promote their brands

August 1, 2014: Though direct promotion of liquor and cigarettes is prohibited in India, the companies try to bypass it by mostly using surrogate...

Online advertising grows 29%, revenues of Facebook and Twitter gets stuck

July 29, 2014: Social networking sites like Facebook and Twitter are having a tough time in India though it happens to be the third...

Mobile commerce company Paytm to launch Rs100 crore advertising and marketing campaign this week

July 23, 2014: In its pursuit for a greater share of the country’s retail market pie, according to sources Mobile commerce company Paytm to...

The birth of $35 billion Advertising Giant: Publicis Omnicom Group

WPP now ceases to be the leader in Advertising world paving its way to the newly formed Publicis Omnicom Group. The two giants, Publicis...

Expert Views

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Dazzl the new multipurpose home cleaning product

Advertisements for Dabur's Dazzl range make a case for its home cleaning products at a time when the equity of a company is...

Flipkart focuses on 2021 overseas listings

As early as 2021, Walmart Inc-controlled Indian e-commerce company Flipkart is planning for an initial overseas public offering that could cost the...