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Case Study- Growth of IPL: This IPL Season Collected Rs 2,500 crore revenue

The IPL (Indian Premier League) has collected about Rs 2,500 crore overall revenue in the most recent ninth season. The revenue witnessed a double...

E-commerce retailers ask key brands to come up with campaigns

As the funds are drying up, the major online marketplaces such as Snapdeal and Flipkart have asked the leading brands to run marketing and...

Babbar, Dhoni do a ‘Drop Test’ for Lava Mobile

Lava Mobile has come up with a series of three commercials that feature Mahendra Singh Dhoni, an Indian cricketer and Prateik Babbar, a Bollywood...

E-commerce, Auto To Add to Revenues in FY17, Says Report

In the fiscal 2016-17, rural India is all set to emphasize its authority over the media and entertainment segment by pushing the ad spends...

Case Study: Sri Sri Ayurveda waiting to go the Patanjali way

In the FMCG segment, Patanjali led by Baba Ramdev is seen as the major threat to the other companies. Besides Patanjali, new threats are...

Future Group plans word play ads to mock Flipkart, Snapdeal, Amazon

Kishore Biyani, the CEO of Future Group never made a secret of his contempt for the e-commerce competitors. Now, he plans to step the...

ShopClues #MallNahinMarket campaign to lure masses

The online marketplace ShopClues has come up with a film themed ad campaign named #MallNahiMarket that underlines the company’s value for money shopping experience...

Chinese smartphone brands gain market share in India quickly

India being the world’s second largest smartphone market houses many Chinese brands such as Lenovo, Vivo, Gionee, Oppo, LeEco, etc. Also, there are smartphone...

Patanjali of Baba Ramdev is the biggest FMCG advertiser this week

Patanjali Ayurved Ltd. led by Baba Ramdev is the biggest FMCG advertiser in the country for now. The TV commercials of the products of...

Case Study: Ford India aims for brand transformation

Ford India has big aims as it wants to become the third largest car manufacturer in the market. Nigel Harris, the Managing Director of...

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Dazzl the new multipurpose home cleaning product

Advertisements for Dabur's Dazzl range make a case for its home cleaning products at a time when the equity of a company is...

Flipkart focuses on 2021 overseas listings

As early as 2021, Walmart Inc-controlled Indian e-commerce company Flipkart is planning for an initial overseas public offering that could cost the...