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Annual e-Marketing Outlook 2015: Market Research Report

The new Octane Research’s Annual Reports on Online Marketing is out and it makes forecasts for the marketers in the next 12 months. Lets...

Case Study in Branding: The Making of NaMo Brand

After the general elections 2014, only one brand was being discussed all over India. It is the NaMo brand which reflected the slogan and...

Godrej Consumer Products to build distribution of Goodknight in northern markets

March 16, 2013: Goodknight which is owned by Godrej Consumer Products is the market leader in the insecticides market in India and after achieving...

Six best digital marketing trends to follow in 2013

Digital marketing space has been undergoing rapid changes and marketers have a plethora of technologies, platforms and tools to face these momentous changes. Marketers...

‘Playful’ marketing trends

Fun seems to be the new element that companies and advertisers are focusing on to appeal to the playful nature of consumers. According to...

Tata Coffee to relaunch and reposition Eight O Clock Coffee brand

Jan 31, 2013: Tata Coffee Limited which acquired the Eight O Clock (EOC) brand in 2006 from Gryphon Investors for USD 220 million is...

Pester Purchase – Is it ethical?

A couple of days ago I came across an ad in about a mobile hardware provider featuring an upcoming tablet. Now it is safe...

Expert Views

ESOP worth $10 million announced by Razorpay for 750 current and...

On Thursday the fintech major announced their third ESOP, which will benefit a total of 750 current and previous employees. ESOP worth...

Ivo Ivanov on OTT and VoD, and gaming growth in India...

DE-CIX is an internet exchange operator whose international chief executive officer Ivo Ivanov said that the consumption of data in India has...