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Do you focus on second and third type of customers?

Generally, marketers know and concentrate only on acquiring new customers for their products. They do not or perhaps do not take the effort to...

Indian consumers love for desi namkeen snacks!

Latest buzz in the India food industry is the changing tastes and preferences of Indian consumers in having snacks. Recently I read news that...

[Marketing Concepts]41 Social media metrics

Social media metrics is the measure to track the impact of social media activities of a company. Generally, there is no definite set of...

‘Ethics and Marketing’,by Eswar, Founder e-Gardener, EzeeSolve

When we talk about ethics and marketing, the two famous watchwords that comes to mind is the Cola Wars* & Colgate case+. Now it’s a...

Vodafone services for SMEs in India

Sept 10, 2012: Vodafone India, one of the leading brand in telecom industry is foraying into the SME market by offering mobility, connectivity and...

Welcome to the world of Washroom advertising!!!

It seems like brands in India no longer consider loos to be filthy…..Next time when you take a break in your movie to the...

The 10 principles of ‘Fair Trade Businesses’

Just as the marketing principles arise from the value systems of the business house, a fair trade practise from the business house can also...

Case in Consumer Behavior- “Unilever’s five lever framework of consumer behavior change”

Unilever for hundreds of years are exploring business opportunities by meeting the unmet social needs of the people.  It all started when William Lever...

FDI in retail to hit Kirana Shops

While giants like Walmart are waiting for Indian government to approve 51% FDI in multibrand retail. German retailer Metro Cash & Carry who are...

Cost pressure and market uncertainty for Global Packaging Industry

Is packaging the another ‘P’ addition to the 4 ‘P’s of marketing? – One might wonder! A new research report indicates that 2012-13 is...

Expert Views

Rupee may fall up to 75.20 against US dollar

We have seen that May stays a depreciating month for the Rupee in the last decade, where the Rupee has decreased 9...
video

Nissan Magnite brings a new tool ‘Track My Car’ that will...

Nissan brings a new feature in their service to touch with a massive achievement, by boosting in their effort that the company...