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Do you focus on second and third type of customers?

Generally, marketers know and concentrate only on acquiring new customers for their products. They do not or perhaps do not take the effort to...

Toyota’s limited edition Etios, Corolla and Fortuner

Oct 16, 2012: Toyota unveiled limited edition sales of three models -  Etios, Corolla and Fortuner for the upcoming festive season. Etios will be...

[Marketing Tools]Ansoffs Matrix

In 1957, Igor Ansoff developed certain strategic marketing tools for the successful functioning of business. These strategies commonly called as Ansoffs Matrix, encompass four...

Understand Marketing Process Outsourcing Services – Cold Calling

Cold Calling is considered to be the best marketing way to get into contact with the clients and prospects for both B2B and B2C...

Maruti 800 to Alto 800…Journey Continues

Once known as the car of middle class India, Maruti 800 is now changing to Maruti Alto 800….  The launch of this new entry...

Indian cosmetics industry booming to reach Rs 20,000 crore!

It seems like all is well with Indian cosmetics industry.  According to a latest research report by ASSOCHAM, the growing population of working women...

Pepsi PET bottles now at Rs 25

Oct 5, 2012: The cola maker PepsiCo is likely to cut the price of its 600 ml PET bottles by Rs 3.  As per...

Case in Advertising Strategy- ‘The Complete Raymond Man’

The complete Man suit, Raymond always has found their position in men’s wardrobe not only in India but also across 55 countries including US,...

Maruti new Alto’s pre-booking starts

Oct 2, 2012: Maruti has announced that consumers can pre-order for their upcoming new Alto model even when the price tag of the model...

Indian consumers love for desi namkeen snacks!

Latest buzz in the India food industry is the changing tastes and preferences of Indian consumers in having snacks. Recently I read news that...

Expert Views

Flipkart focuses on 2021 overseas listings

As early as 2021, Walmart Inc-controlled Indian e-commerce company Flipkart is planning for an initial overseas public offering that could cost the...
video

#ActAgainstAbuse campaign: Femina partners with UN Women against domestic violence

Femina, the Women's English magazine, has collaborated with the country's UN Women and other NGOs to create awareness of domestic violence related...