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Hero Electric Introduces Photon Scooter Priced at Rs 54,110

August 14, 2014: On Wednesday, two wheeler manufacturer Hero Electric announced a new scooter dubbed Photon. Earlier this year, at the Auto Expo 2014,...

Case in Localization: The Desi Starbucks Story

‘Rich Express with Coffee beans grown in India for India’ These were the words of Starbucks CEO Howard Shultz, when he was speaking on the...

Brand Update: Women’s Horlicks becomes GlaxoSmithKline Consumer Healthcare’s growing product

August 7, 2014: With sales of Rs.100 crore in 2013, Women’s Horlicks a sub brand of the flagship brand Horlicks has become the fastest...

Maruti Suzuki S-Cross Pegged for January 2015 Launch in India

August 7, 2014: Maruti Suzuki India appears to be geared up to unleash a new lineup of cars in the market early next year....

Metallic Samsung Galaxy Alpha Resembles Like Apple iPhone

August 5, 2013: World’s leading smartphone manufacturer Samsung is gossiped heavily off-late as it is all set to launch the metal clad Galaxy Alpha...

Motorola becomes the fourth largest smartphone seller in India, overtakes Nokia

August 2, 2014: Motorola which shipped 955,650 smartphones in the quarter ended June has become the fourth largest smartphone seller in the country overtaking...

Honda Motor starts work on developing a small car and a compact sports utility...

July 30, 2014: Honda Motors which have successfully targeted India in the recent years with its new Honda City, Honda Amaze the sub 4...

Coca-Cola and PepsiCo looking to hike prices following an additional excise duty of 5%...

July 25, 2014: The cola giants according to reports are mulling over whether to increase prices of their cola drinks or not after the...

Honda Motorcycle & Scooter India launches new corporate campaign themed ‘Honda is Honda’

July 21, 2014: A film shows a group of skydivers jumping off two planes. Then they glide across the sky while forming the Honda...

Exclusive partnership of mobile handset manufacturers with online retailers gaining pace

July 18, 2014: As the sales of smartphones in India gathers pace more and more mobile handset manufacturers are forging exclusive partnership with online...

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Volkswagen launches ‘Fits All’ campaign

Volkswagen, the Automotive Brand launched its new TVC in the Indian market for their newest SUV offering, Tiguan Allspace. The #FitsAll campaign...

Learn how your marketing can boost the practice in the video...

A prosperous sector with a large audience, the computer game industry brings to life. As of 2019, the company has produced sales of...