‘Pehla game Khel Ke Dekho’ campaign by Adda52.com


For attracting more people to try online poker Adda52.com launches their media campaign ‘Pehla game Khel Ke Dekho’. For indulging in the game of online poker the campaign is aiming at encouraging the uninitiated audience. ‘Enormous Brands’, one of the leading creative agencies in the country, conceptualized and designed the ad campaign.

The film highlights the unparalleled feeling of winning a game of poker. The ad-film ‘Pehla game Khel Ke Dekho’ is bringing out the joy which a person will be experiencing in winning against real players by using his skill as well as mental agility. The song ‘Pehla Nasha’ from the movie ‘Jo Jeeta Wohi Sikander’ in the ad-film sequence is bringing a nostalgic feel as well. In the ad-film, “Jeeveshu Ahluwalia” a popular digital entertainer who played the role of protagonist is shown romancing his phone as he celebrates his victory.

Moreover, as India is continuously rising in poker with every passing year, Poker is not just limited to major cities anymore but now the trends of both online and offline games are thriving all over the country.

Speaking about the campaign, Nishant Jaiswal, Vice President – Marketing, Adda52 stated that the campaign aims at bringing new poker players to the fore and attracting them to stay connected in the game. Poker is a skill game that can only be experienced while playing.

Commenting on the ad campaign Ashish Khazanchi, Managing Partner, Enormous Brands, stated that, the campaign redefines the gaming arena for the Indian market by motivating the new users to play and experience the game of Poker. The campaign has been executed in a way that intends to set up a platform for new players to learn, enjoy, play poker, and experience the joy of winning while standing a chance to win benefits. The revolutionary campaign is aiming at including players of all calibers. The new initiative will ensure the fruitful participation, he added.

For engaging, expanding, and exciting new players, Adda 52 has been continually innovating and coming up with a variety of campaigns and thereby offering to enticing players to experience the game. The campaign is of course encouraging the current players as well as new players to play the game.


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