PepsiCo India to launch an online delivery system to engage their customers


PepsiCo India joins their hand with India to fight against Covid-19 infection by tapping to deliver their food products to customers to their house. PepsiCo recently announced its partnership with Dunzo for this delivery system. They are soon ready to launch their new initiative to major cities in India.

PepsiCo takes a step ahead to successfully engage customers with their products by announcing their partnership with Dunzo. Dunzo, founded by Google, provides delivery services in the main cities of India like Delhi, Mumbai, Pune, Hyderabad, Jaipur, etc. PepsiCo makes use of this opportunity to deliver their products like Quaker, Lays, Kurkure, and Doritos. People can easily access this service by downloading the Dunzo app, tapping the daily grocery on the app, visit Lay’s e-store. The products will be delivered to the customers within an hour. They had decided to expand their new initiative to main cities like Mumbai, Delhi, Jaipur, and Gurugram after they successfully launched their pilot project in Bengaluru. They are ready to engage customers by delivering the products in various combos, depending upon availability. The senior marketing director of the food category, PepsiCo India, Dilan Gandhi responded to the launch that their tie-up with Dunzo will further help them to strengthen their ‘Direct to Customers’ initiative and provide the products at the customer’s doorstep. With the extended lockdown, many people had expressed their concerns regarding missing their favorite foods. Thus, with the launch of this initiative, customers will be really excited about getting their food products to their homes following all the rules and regulations of the lockdown due to Covid-19 infection.

CEO and Co-founder of Dunzo, Kabeer Biswas told that Dunzo’s delivery system is helping customers satisfy their needs staying indoors in this situation and their partnership with PepsiCo is going to help users’ access to their favorite food items after this long wait of two months maintaining social distancing. They also assure good quality of standards in their packaging and delivering following all the rules of the government in this situation. PepsiCo tap to this distribution channel to help India fight the Covid-19 infection with their full support and power.


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