Perfetti launches first dual coloured, dual flavoured liquid-filled gum “Center Fruit Mingle”


Jan 3, 2013: Perfetti Van Melle India recently launched a new liquid filled gum, Center Fruit Mingle. With this launch Center Fruit Mingle becomes the first dual coloured, dual flavoured liquid filled gum to be launched in India. Center Fruit Mingle comes in two flavours i.e. pineapple and greenapple and uniqueness of this product is that, both flavours come together in one gum. The TVC of this new product which was created by Ogilvy & Mather was also recently launched.

The TVC shows a game of cricket which going on seriously and batsman is shown hitting the ball. As the ball goes up, it is seen that the batsmen at the non strikers end goes and takes a catch much to the amusement of others. The advertisement ends with a voice over ‘Yedono miley hue hain’, just like Center Fruit Mingle- The Mila Jula Gum.

Center Fruit which was launched in 2006 has seen some eye catching campaigns like ‘Jugalbandi’ and ‘Kaisi Jeebh Laplapayee’ and with this new campaign it can be surely said that Perfetti has a winner in hands.

TVC Campaign of ‘Center Fruit Mingle’

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