Peter England to open 100 more outlets by March 2014: Targets 30 per cent market share

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Feb 3, 2013: Peter England, the Premium menswear brand which has got 500 outlets across India with a market share of 20 per cent has got some very aggressive outlook this year and has plans to open 100 more outlets by March 2014. The company also has plans to increase the market share to 30 per cent in this segment according to Kedar Apshankar, Chief Operating Officer, Peter England. He was speaking on the occasion of opening of first exclusive outlet of Peter England in Goa.

Peter England has presence in over 200 cities and the company is looking out to explore new markets. The company which has been targeting middle class and upper middle class has been constantly increase their market share by 2 per cent per annum and this move of theirs to open more outlets will definitely help them in gaining more market share.

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