Philips to drop the word “Electronics” from its name

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Feb 25, 2013: Philips in a major move is going to rename the company and drop the word “Electronics” from its name and embrace a new company name “Royal Philips”. This move comes in the backdrop of the company changing its strategy and shifting away from consumer based entertainment. The Dutch manufacturing major has now started focusing on health, lighting products and well being products. The company has also dropped its lifestyle entertainment branch which makes multimedia, video and audio products. Philips has sold this business division to Japanese company Funai in a USD 199 million deal.

Philips which was founded in 1891 has diversified into various fields and maintaining the name “Royal Philips Electronics” will not encompass all the business divisions. According to Chief Executive, Frans Van Houten “We believe having Royal Philips as our new company name will position us well in our endeavour to make the world healthier and more sustainable”. The company will putting the proposal to rename the company to “Royal Philips” in the shareholders meeting at the annual general meeting to be held in Amsterdam on May 3, 2013. The company had recently sold its television manufacturing arm as well as part of consolidating the product range.

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