^ a t o m grabs Reliance General Insurance’s (owned by Reliance Capital) integrated brand mandate. The agency took the business by ensuring a thoroughly challenging ground and will control the entire product line-up of Reliance General Insurance. The business is going to be managed in its agency office, Mumbai. The integrated mandate comprises of brand strategy, artistic and digital & social media forecasting, etc. The general insurance sector has full-fledged alluringly in the past few years, led by Reliance General insurance which emerged as the 5th largest Private General insurer in the nation with a growth rate CAGR of 24% for the past Quinquennial.
While talking about the deal with ^ a t o m, Anand Singhi, the chief distribution officer of Reliance General Insurance stated that they’re pleased to have ^ a t o m on board as their integrated brand communication partner. He also mentioned that they’re looking forward to nurturing an extended and fruitful partnership with ^ a t o m to reform their brand communication and bring it into line with their digital focused Tech + Heart outlook.
According to Abhik Santara, CEO and Director of ^ a t o m Network, RGI is the forerunner of delivering innovative insurance solutions that can authentically discourse consumer problems, the whole sector of BFSI is under a colossal digital transformation and is viewing hasty consumer acceptance. RGI’s idea of Tech + Heart is under this dynamic shift and opening for the brand to reach new heights. Their tactical and inventive teams have managed to convert the vision into creative work, and they are enthusiastic to take the expedition towards modern consumer journeys.