Sept 21, 2012: The country’s second largest mobile operator, Reliance communications announced a hike in calling rates by 25% with effect from Friday to improve its operating margin. This is the biggest ever tariff hike made by a debt-ridden telecom company. According to the company sources, the revised call rate will affect new customers and will be extended to existing users. As per the new tariff hike, the call rate will be 1.5 paise per second.
Industry experts are of the opinion that the new move by Reliance will set a stage for the competitors to revise their call rates in the next 12 months. However, some believe that the tariff hike will only result in loosing customers for Reliance because of the competitive offers that are offered by its rivals like Airtel and Vodafone.