On Thursday, Renault announced the launch of its new global digital strategy in India that is to be mimicked all over its global operators. This emphasizes the significance of the Indian market for the France based auto manufacturer and its overall growth.
This new digital identity provides a perfect experience to customers who access the auto major’s website via mobile, tablet and desktop. Notably, this platform is the first digital initiative taken by Renault-Nissan Alliance, claimed an official statement. It was further mentioned that the new global strategy by Renault is launched initially in India and it will be replicated all over the global operations of the manufacturer.
Furthermore, the official statement went on quoting that Internet is gradually becoming one of the most important channels that provide information to customers who are planning to buy a new car. Eventually, the new digital platform that is launched is focused to provide a best in class digital experience to the customers and lure them to buy one.
The new digital platform launched by Renault will arrive with a service oriented platform on which the websites are developed ensuring perfect experience. It will ensure that the same data and services are made available across various channels. There is a single sign feature that provides authentication to the customers and their profile can be used across websites, mobile application and third party services as well.
As Renault considers the Indian market as an important one for its growth, it has been looking to expand its presence in the country. While it already sells five models including Koleos, Duster, Scala, Fluence and Pulse in the sub-continent, the French auto maker is planning to introduce couple more products such as MPV Lodgy and a small car in the entry level market segment. Notably, the latter is the key running factor of the Indian automotive industry.