Rising trend of native ads in advertising


The marketers are anticipating to provide lesser disruptive advertising experience to the audience who are ready to consume the same by coming up with advertisements that are of the same format as they are.

As per a recent report, the spending on native ads is expected to reach $7.9 billion this year and growth further to $21 billion in the year 2018. This is a growth of only $4.7 billion in the year 2013.

Exclusive data BI Intelligence has found these aspects and it is claimed that they are the only research service that has come up with a comprehensive breakdown of the spend projections and growth rates for each of the three major native ad types. These include social-native, native-style display ads, and sponsored content. The key takeaways are elaborated as follows.

Social native ads account for the biggest share of the native ad revenue in this period, but the native style display ads will achieve the fastest growth. The social-native ads including the ones on Facebook News Feed and promoted tweets on Twitter attract a majority of the native ad revenues. This is said to be happen in the time period between 2013 and 2018.

The native display ads are similar to the splashy native ads on Yahoo’s news pages as well as applications. This is expected to witness the fastest growth ever. Lastly, sponsored content such as paid sections and stories on BuzzFeed and New York Times also attract a considerable attention.

The native ads always perform pretty well than the traditional display. This is true especially on mobile. Generally, the consumers have a positive attitude towards native advertising, claims a survey data. However, the publishers and advertisers should ensure that the ads are relevant and that they are purchased by reputable brands to stay away from risk of mainstream backlash.





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