April 10, 2013: In a market which is witnessing consumers making a transition from CRT to flat panel TV’s and now to Smart TVs, Samsung is giving the consumers a reason to upgrade. The Technology major has introduced a new range of televisions ‘Smart TVs’. These Smart TVs which comes with quad-core processors have got larger screen sizes, increased picture quality and interactive features. The uniqueness about these TVs is that it gives access to entertainment across various devices like tablets, smartphones etc.
Smart TVs have got LED display upto 75 inches and has got a thin design. Priced at Rs.14,500 to Rs.7,50,000 , Samsung expects LED TVs to drive the growth of its brand of Televisions. The company expects Smart TVs to contribute 20 per cent of TV volumes this year, according to S.K. Kim, Senior Vice President, Consumer Electronics, Samsung India. The Indian market has off late being seeing an increase in shipment of LCD TVs.
According to HIS iSuppli, the CRT TV shipments have been shrinking 20 per cent each year. In the last few years there has been a considerable change in the viewing pattern on Indian consumers. The Indian consumers are looking for entertainment devices which can be interconnected and this is perhaps the right time for Samsung to launch a range of Television like this.