Sana Safinaz, Pakistani designer brand partners with OCM in India


Sana Safinaz, the two-decade old Pakistan based women’s clothing brand has entered the Indian market with the latest fashion for the women. The brand has tied up with the homegrown fabric retailer OCM.

The semi-stitched products for the Indian women are presented by the brand. The popular Sana Safinaz brand will showcase the 2015 silk collection with six designs in a couple of diverse color variants.

Altaf Hashwani, the CEO of Sana Safinaz stated that they are delighted to team up with OCM, the Indian fabric retailer. This way, OCM becomes the exclusive distributor, marketer as well as partner of the brand in India. Also, the Pakistani brand will have its authorized entity in the country. Also, it is a reputed and trustworthy institution that will interface with the customers and trade in India providing them an enhanced buying experience. This partnership will also provide an assurance of buying the genuine products of the Sana Safinaz brand.

The shirts are made using 100 percent silk and satin and they are paired with chiffon and fine silk dupattas as well as cotton salwar. There is a wide range of color palette including dramatic and bright hues, and vibrant tones.

Hashwani stated that the tasteful embroidery and embellishment will complete the designs with the main emphasis on extracting the beauty of the print and the vibrancy of the fabric. The geometric and ikkat styled ethnic patterns, trellis style embroidery, floral motifs, and jacquard prints are designed in accord to create an elegant, chic and timeless aesthetic.

The partnership that started on September 14 will be available in select stores all over India right in time for the festive season. The packaging will bear the logo of OCM Women’s Exclusive to lend both authenticity and assurance to the buyers.

Nitin Jain, the CEO of OCM India stated that they see great compatibility with the Pakistani brand Sana Safinaz to meet the requirements of the modern India women. The Indian customers have the internet and curiosity for the fashionable trends and the designs of this brand will be appealing.



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