Jan 23, 2013: As the demand for online content increases due to the growing number of people going online in this backdrop Sony launched its video on demand service Sony LIV. With the launch of this service the viewers will not only be able to view the current shows being aired on Sony TV but they will also be able to watch the previous favourite episodes of their favourite shows as well. Sony will also be airing the episodes of special events like Filmfare and Stardust awards and movies through this medium.
Sony with this unique entertainment platform is trying to engage and interact with the youth and provide a platform for brands to enhance their engagement. The users who would like to avail this service can download Sonly LIV application which is free from major App stores or can long into sonyLIV.com