Stages in Purchasing


Customer goes through certain stages before making a product purchase decision. Understanding these stages often helps business in increased product/service promotion and hence in attaining strategic goals. The main stages of customer decision making process are

  • Identifying the need
  • Collecting Information
  • Analyzing Alternatives
  • Buying required Product/Service
  • Post Purchase Evaluation

Information gathering can be done through a variety of sources like personal, commercial, and public sources. After collecting necessary information, customer will evaluate different product choices to make a final decision. Purchased product is again evaluated to understand whether it has satisfied the requirements.

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