Sept 3, 2012: The world’s largest coffee chain, Starbucks is betting high on changing lifestyle of Indian consumers. The coffee chain is eying big returns from the growing coffee lovers in India. They plan to tap the Indian market later this year with an initial investment of $78 million.
According to data from International Coffee organization, India’s annual per capita coffee consumption is far below than that of Brazil and Germany. However, the appetite for coffee in the country is growing among youth which pose a significant opportunity for marketers to make investment.