Advertising Trends Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/advertising-trends/ Marketers in Conversation Thu, 19 Mar 2026 10:15:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://pimwp.s3-accelerate.amazonaws.com/2025/01/cropped-PIM-Logo-32x32.png Advertising Trends Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/advertising-trends/ 32 32 Fixderma Brings Skincare to Cinemas, Riding the Dhurandar 2 Wave for Maximum Impact https://www.passionateinmarketing.com/fixderma-brings-skincare-to-cinemas-riding-the-dhurandar-2-wave-for-maximum-impact/ https://www.passionateinmarketing.com/fixderma-brings-skincare-to-cinemas-riding-the-dhurandar-2-wave-for-maximum-impact/#respond Thu, 19 Mar 2026 10:12:58 +0000 https://www.passionateinmarketing.com/?p=722954 Fixderma, one of the top dermatology-backed skincare brands in India, has strategically timed the opening of the highly anticipated blockbuster Dhurandar 2 to run its Shadow Sunscreen video advertisement across more than 225 screens in PVR INOX theaters, reinforcing the changing dynamics of cinema advertising. This will be telecasted across key metro markets including Delhi […]

The post Fixderma Brings Skincare to Cinemas, Riding the Dhurandar 2 Wave for Maximum Impact appeared first on Passionate In Marketing.

]]> https://www.passionateinmarketing.com/fixderma-brings-skincare-to-cinemas-riding-the-dhurandar-2-wave-for-maximum-impact/feed/ 0 Why Brands That Embrace Creative Risk-Taking Are More Likely to Build Campaigns That Truly Resonate https://www.passionateinmarketing.com/why-brands-that-embrace-creative-risk-taking-are-more-likely-to-build-campaigns-that-truly-resonate/ https://www.passionateinmarketing.com/why-brands-that-embrace-creative-risk-taking-are-more-likely-to-build-campaigns-that-truly-resonate/#respond Tue, 17 Mar 2026 12:57:14 +0000 https://www.passionateinmarketing.com/?p=722415 In the current environment, where the marketing landscape is very competitive, it has been very difficult to grab the attention of the consumer. Every day, audiences are exposed to thousands of marketing messages via both traditional and digital media. The issue is not a lack of marketing effort, but rather a lack of distinctiveness. To […]

The post Why Brands That Embrace Creative Risk-Taking Are More Likely to Build Campaigns That Truly Resonate appeared first on Passionate In Marketing.

]]> https://www.passionateinmarketing.com/why-brands-that-embrace-creative-risk-taking-are-more-likely-to-build-campaigns-that-truly-resonate/feed/ 0 Why Your Creative is the New Targeting Strategy https://www.passionateinmarketing.com/why-your-creative-is-the-new-targeting-strategy/ https://www.passionateinmarketing.com/why-your-creative-is-the-new-targeting-strategy/#respond Fri, 20 Feb 2026 08:56:46 +0000 https://www.passionateinmarketing.com/?p=711407 For years, the marketing process followed a set path: you set the strategy, you bought the media, and finally, you made the ads to fill the space. In 2026, that old order is officially broken. The reason is simple: Platforms like Meta, Google and TikTok no longer just optimise against audiences. Their systems now analyse […]

The post Why Your Creative is the New Targeting Strategy appeared first on Passionate In Marketing.

]]> https://www.passionateinmarketing.com/why-your-creative-is-the-new-targeting-strategy/feed/ 0 5 Integrated Agencies Redefining Brand Growth in India https://www.passionateinmarketing.com/5-integrated-agencies-redefining-brand-growth-in-india/ https://www.passionateinmarketing.com/5-integrated-agencies-redefining-brand-growth-in-india/#respond Tue, 04 Nov 2025 09:52:54 +0000 https://www.passionateinmarketing.com/?p=643646 From Black Cab to Ogilvy India, here are five integrated agencies reshaping how brands grow through creativity, technology, and unified strategy in India’s evolving marketing landscape. The Rise of Integrated Thinking in Indian Advertising In a world where brands are spread thin across digital, social, and experiential touchpoints, fragmentation has become a major marketing challenge. […]

The post 5 Integrated Agencies Redefining Brand Growth in India appeared first on Passionate In Marketing.

]]> https://www.passionateinmarketing.com/5-integrated-agencies-redefining-brand-growth-in-india/feed/ 0 CTV completion rates hit ~91% for consumer electronics; Display CTRs rise to 0.39%: VDO.AI Study https://www.passionateinmarketing.com/ctv-completion-rates-hit-91-for-consumer-electronics-display-ctrs-rise-to-0-39-vdo-ai-study/ https://www.passionateinmarketing.com/ctv-completion-rates-hit-91-for-consumer-electronics-display-ctrs-rise-to-0-39-vdo-ai-study/#respond Tue, 14 Oct 2025 05:46:22 +0000 https://www.passionateinmarketing.com/?p=637418 Gurugram, October 14, 2025 – As India enters its peak festive buying cycle, a new report by VDO.AI, a leading advertising technology innovator, reveals that viewers are watching consumer electronics ads on Connected TV (CTV) at record levels. The Consumer Electronics Ad Engagement Benchmark Study analyzed over 200 campaigns and found an average of ~91% […]

The post CTV completion rates hit ~91% for consumer electronics; Display CTRs rise to 0.39%: VDO.AI Study appeared first on Passionate In Marketing.

]]> https://www.passionateinmarketing.com/ctv-completion-rates-hit-91-for-consumer-electronics-display-ctrs-rise-to-0-39-vdo-ai-study/feed/ 0