brand repositioning Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/brand-repositioning/ Marketers in Conversation Thu, 26 Mar 2026 04:44:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://pimwp.s3-accelerate.amazonaws.com/2025/01/cropped-PIM-Logo-32x32.png brand repositioning Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/brand-repositioning/ 32 32 HGS Brings Certainty to AI-Led Transformation with Intelligent Experience https://www.passionateinmarketing.com/hgs-brings-certainty-to-ai-led-transformation-with-intelligent-experience/ https://www.passionateinmarketing.com/hgs-brings-certainty-to-ai-led-transformation-with-intelligent-experience/#respond Thu, 26 Mar 2026 04:44:05 +0000 https://www.passionateinmarketing.com/?p=723955 Mumbai, March 26, 2026: HGS (listed on BSE & NSE), a global provider of technology, AI, and business services, today unveiled its Intelligent Experience positioning, marking a bold step forward in how enterprises approach AI-driven transformation. Backed by a 90-day ROIX (Return on Intelligent Experiences) commitment, HGS is putting a guarantee behind outcomes, shifting the […]

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]]> https://www.passionateinmarketing.com/hgs-brings-certainty-to-ai-led-transformation-with-intelligent-experience/feed/ 0 Sugar Free D’lite Flips the Tale Valentine’s Day; Puts Women in Charge with D’lite Chocolate Boy https://www.passionateinmarketing.com/sugar-free-dlite-flips-the-tale-valentines-day-puts-women-in-charge-with-dlite-chocolate-boy/ https://www.passionateinmarketing.com/sugar-free-dlite-flips-the-tale-valentines-day-puts-women-in-charge-with-dlite-chocolate-boy/#respond Thu, 12 Feb 2026 04:25:16 +0000 https://www.passionateinmarketing.com/?p=705477 National, February 12, 2026: Sugar Free D’lite is marking a decisive repositioning this Valentine’s Day with the launch of ‘D’lite Chocolate Boy,’ a campaign that places women in charge of the gaze, the narrative, and the moment of indulgence. The move marks a strategic evolution for the brand, evolving from its legacy positioning of ‘Great […]

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]]> https://www.passionateinmarketing.com/sugar-free-dlite-flips-the-tale-valentines-day-puts-women-in-charge-with-dlite-chocolate-boy/feed/ 0 Thermocool Home Appliances launches New TVC Featuring Saif Ali Khan, Unveiling the Brand’s Fresh & Modern Identity with campaign ‘India ka Naya Andaaz’ https://www.passionateinmarketing.com/thermocool-home-appliances-launches-new-tvc-featuring-saif-ali-khan-unveiling-the-brands-fresh-modern-identity-with-campaign-india-ka-naya-andaaz/ https://www.passionateinmarketing.com/thermocool-home-appliances-launches-new-tvc-featuring-saif-ali-khan-unveiling-the-brands-fresh-modern-identity-with-campaign-india-ka-naya-andaaz/#respond Thu, 04 Dec 2025 05:51:43 +0000 https://www.passionateinmarketing.com/?p=653107 Thermocool, a household name in home appliances, has announced the launch of its new TVC featuring legendary Bollywood star Saif Ali Khan, marking a pivotal moment in its transformation journey. Early this year, Thermocool underwent an extensive makeover, introducing a new logo, trendy packaging, a modern style of communication, and a creative direction built to […]

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]]> https://www.passionateinmarketing.com/thermocool-home-appliances-launches-new-tvc-featuring-saif-ali-khan-unveiling-the-brands-fresh-modern-identity-with-campaign-india-ka-naya-andaaz/feed/ 0 AmritCem’s Dhalai Champion Campaign Sets a New Benchmark in the Cement Industry https://www.passionateinmarketing.com/amritcems-dhalai-champion-campaign-sets-a-new-benchmark-in-the-cement-industry/ https://www.passionateinmarketing.com/amritcems-dhalai-champion-campaign-sets-a-new-benchmark-in-the-cement-industry/#respond Tue, 14 Oct 2025 09:32:14 +0000 https://www.passionateinmarketing.com/?p=637696 AmritCem Cement has announced a focused marketing campaign in Meghalaya aimed at increasing its market share significantly. The initiative—anchored on the brand’s repositioning as the ‘Dhalai Champion’ – highlights AmritCem’s unmatched strength, and consistency, making it a go-to-brand for any kind of dhalai work from foundation to roof. The campaign adopts a 360° approach, blending […]

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]]> https://www.passionateinmarketing.com/amritcems-dhalai-champion-campaign-sets-a-new-benchmark-in-the-cement-industry/feed/ 0 AXISCADES Appoints Ravikumar Joghee As Chief Strategy & Marketing Officer https://www.passionateinmarketing.com/axiscades-appoints-ravikumar-joghee-as-chief-strategy-marketing-officer/ https://www.passionateinmarketing.com/axiscades-appoints-ravikumar-joghee-as-chief-strategy-marketing-officer/#respond Mon, 05 May 2025 09:19:07 +0000 https://www.passionateinmarketing.com/?p=606600 Bengaluru, 5th May 2025: AXISCADES Technologies Ltd. (BSE: 532395 | NSE: AXISCADES), a leading end-to-end technology and engineering solutions provider, has announced the appointment of Ravikumar Joghee as Chief Strategy & Marketing Officer. Commenting on the appointment, Alfonso Martinez, CEO and MD of AXISCADES, said, “We are delighted to welcome Ravi to AXISCADES. His ability […]

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