FanForward Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/fanforward/ Marketers in Conversation Wed, 28 Jan 2026 10:03:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://pimwp.s3-accelerate.amazonaws.com/2025/01/cropped-PIM-Logo-32x32.png FanForward Tag - Passionate In Marketing https://www.passionateinmarketing.com/tag/fanforward/ 32 32 Passionate in Marketing – In Conversation With Rahul Poral, Marketing Director at BigCity Promotions https://www.passionateinmarketing.com/passionate-in-marketing-in-conversation-with-rahul-poral-marketing-director-at-bigcity-promotions/ https://www.passionateinmarketing.com/passionate-in-marketing-in-conversation-with-rahul-poral-marketing-director-at-bigcity-promotions/#respond Wed, 28 Jan 2026 10:03:42 +0000 https://www.passionateinmarketing.com/?p=670844 1. Why traditional sports marketing metrics fail CFOs and CMOs alike Because most of them measure exposure, not effect. Reach, impressions, and views tell you how many people saw an ad — but they say nothing about whether anyone did anything because of it. And that’s where both CFOs and CMOs get stuck. CFOs are […]

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]]> https://www.passionateinmarketing.com/passionate-in-marketing-in-conversation-with-rahul-poral-marketing-director-at-bigcity-promotions/feed/ 0 BigCity Launches ‘FanForward’—A Sports Marketing Platform That Converts Ad Spends Into Measurable ROI https://www.passionateinmarketing.com/bigcity-launches-fanforward-a-sports-marketing-platform-that-converts-ad-spends-into-measurable-roi/ https://www.passionateinmarketing.com/bigcity-launches-fanforward-a-sports-marketing-platform-that-converts-ad-spends-into-measurable-roi/#respond Fri, 26 Dec 2025 13:37:00 +0000 https://www.passionateinmarketing.com/?p=657536 Bengaluru, 26th Dec, 2025: BigCity Promotions, India’s leading promotions and loyalty agency, today announced the launch of ‘FanForward’, a first of its kind sports marketing platform designed to help brands convert sponsorship and advertising spends into measurable ROI.  With the upcoming T20 World Cup and IPL, the biggest challenge for marketers will be figuring out […]

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